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Meet The Team

Colin Cesa – Managing Director

Colin has had 24+ years experience in the plastic card personalisation and systems industry. He has held senior executive roles within CPE-Datacard, Leigh Mardon, American Bank Note, Datacard Asia Pacific and Datacard South Pacific P/L.

Colin was the founder of  Datacard South Pacific, majority shareholder and managing director for 10 years until he sold his equity back to the Datacard Group in 2010.

During his 24 years in the industry, Colin has been involved in nearly every major ID project within Australia and New Zealand as well as a range of other ID projects throughout Asia and Europe, including all current Australian Driver Licence programs and many other local, state and federal initiatives.

Colin has worked extensively with the banking and finance sector to implement new and existing card programs to local markets that include Visa, Mastercard, Diners Club and Amex to name a few.

He has spent many years actively involved in Smart Card technology both contact and contactless throughout Australasia and assisted local banks to implement smart card technology across their financial portfolios.

Anton Schmidt-  Director

Anton founded Concept Data Marketing more than 7 years ago and quickly built the business on a foundation of leading edge technology for ID cards produced with secure online software.

Anton understands his customers’ needs and has implemented a number of key initiatives with Concept Data Marketing which he has brought to IDentiTech;

  • A unique service in online database management and accreditation issuance.
  • Reduced costs and improved time  of credential issuance.
  • Lowered customer capital outlay and on-going maintenance costs enabled by simple integration and continuous development.
  • A loyal customer base including public, private and government organisations of all sizes enabling them to capture , manage and deliver any form of physical credential  efficiently securely anywhere in the world.
  • An approach focusing on working with clients to find the right solution and best fit for their needs

Anton has also had years of experience in the wholesale, manufacturing, importing and sales in the promotional products Industry.  He manages IDentiPromo, the Promotional Merchandise division of the business, ensuring that we deliver high quality products from  approved, trusted  suppliers.

Simon Hill – Sales Director

Simon has a deep understanding of Mobile Data and banking technology. He has been involved in the card industry for over 18 years, selling low to high end card personalisation systems for the personalisation of financial cards, drivers licenses and membership cards. With a clear understanding of bureau capabilities including card security, Simon will assist in making sure your card program is both secure, simple to implement and successful.

Daniel Schmidt – Production / IT Support Manager

Daniel is an integral part of ensuring that our card print bureau and mail house operate as efficiently as possible. Daniel’s experience in the online data management solution allows him to work closely with our card bureau customers, to ensure they get the best out of  the system.

Daniel has a solid understanding of card printing and the production process from working in a card bureau environment. He has assisted two of our major clients with their internal information systems  to ensure that the transfer of data and images to our card print bureau worked as efficiently as possible.

Melinda Georgeson – Marketing Manager

Before joining IDentiTech, Melinda gained experience in a range of sales and Marketing positions, in both the Business to Business and Business to Consumer markets. Melinda’s responsibilities over the years have ranged from managing and launching brands into the Marketplace,event management, product development, consumer promotions, campaign management, customer communications (including both below and above the line advertising) and website management.

Melinda manages all aspects of the IDentiTech brand and looks to develop Marketing Initiatives that build and strengthen the IDentiTech brand in the marketplace.

Teresa Cerra – IDentiTech Card Bureau

Teresa’s past experience in data management, accounts and customer service assists her in her role in IDentiTech’s Card Bureau. Teresa plays an integral role in the day to day running of our Card Bureau and mail house, including daily production of ID cards, printing of personalised materials and customer support.