Grant Hardy

Chief Executive Officer

Grant Hardy is the Chief Executive Officer of Identitech, bringing over 20 years of experience in financial management, strategic leadership, and commercial transformation across industries including SaaS digital technology, Payments, Automotive, Food Manufacturing, and Government

As CEO, Grant leads the company’s overall strategy and operations, with a focus on innovation, growth, and long-term value creation. He is dedicated to strengthening Identitech’s market position through technology led solutions, operational efficiency, and a customer centric approach..

Before joining Identitech, Grant held senior executive roles, including Chief Financial Officer at iGoDirect Group, where he led Finance, Risk, HR, IT, and Data Analytics. He delivered major transformation initiatives spanning lean financial practices, mergers and acquisitions, ERP integrations, business reporting development, and operational performance improvement.

Grant holds a Bachelor of Business in Accounting from Monash University and is recognised for his commercial acumen, clear communication, and ability to turn data-driven insights into strategic outcomes. His leadership continues to guide Identitech toward sustainable growth and innovation.

Pat Dalton

Director

Pat Dalton is the founder of iGoDirect Group, an award-winning customer engagement and payments business spanning rewards, incentives, loyalty, and direct marketing. A Telstra Business Women of the Year Finalist (2019).

Pat is a recognised pioneer in Australia’s $8 billion prepaid and gift card sector.

With more than 30 years of experience, she has led innovations including Australia’s first discretionary spend data profile and high-performing audience segmentation strategies that have doubled acquisition results for major brands such as ANZ. Under her leadership, iGoDirect has grown from a home-based startup in 1998 to a multi-million-dollar group servicing leading organisations including Unilever, Dell, and Ticketmaster.

Through Pat’s recent acquisition of Identitech, the business is positioned to benefit from deep expertise in data-driven marketing, customer engagement, and scalable growth strategies. Her proven ability to translate complex data into actionable insights, combined with a strong track record of innovation and commercial success, brings new opportunities for Identitech to enhance its offerings and deliver greater value to clients.

Known for fostering a culture of collaboration, transparency, and performance, Pat’s leadership strengthens Identitech’s capability to evolve, innovate, and drive measurable outcomes in an increasingly digital and data-led landscape.

Daniel Schmidt

General Manager Card Bureau

Daniel is an integral part of the team at IDentiTech ensuring all aspects of the card printing bureau and mail house operate efficiently.

Daniel has a solid understanding of card printing and the production process from working in a card bureau environment for over 10 years. Daniel is responsible for assisting clients, small and large with their card printing programs.

“I work closely with our clients to ensure that the card printing solution implementation process is as pain free as possible. I understand that for many of our clients, card printing is completely foreign to them, so we offer on-site installation for printers where possible. To our interstate clients, we offer installation support via remote access to ensure that the printer is installed correctly, and that staff are trained to use it. For organisations that choose to outsource their card printing to the IDentiTech bureau, we ensure that their online database is set to the specific requirements of each customer, so they can order their ID cards quickly and easily.

We understand that there is no one size fits all when it comes to card printing solutions. We work closely with our clients and recommend a solution that suits the requirements of their business specifically.”

So if your business requires photo ID for staff, membership cards for your members or gift cards for your store, speak to Daniel.

Melinda Georgeson

General Marketing Manager and Operations

Before joining IDentiTech, Melinda worked in various Marketing positions. Melinda’s responsibilities over the years have ranged from managing and launching brands into the Marketplace, event management, product development, consumer promotions, campaign management, customer communications (including both below the line and above the line advertising) and integrated website management.

Melinda was also responsible for purchasing promotional merchandise and uniforms in her other roles. Now, at IDentiTech, Melinda manages the Promotional merchandise division of IDentiTech. Having worked on the client side has provided Melinda with Insight as to what her clients are looking for. “Having once worked in a role that required me to manage the purchase of promotional merchandise and uniforms, I really appreciated a supplier that listened and understood my requirements and ultimately provided me with merchandise options that were fit for purpose, good quality and within my budget. Now that I am a supplier, I really understand how important it is to understand my client’s business and what they are trying to achieve. I understand that great customer service is everything.

In addition to building great relationships with our customer’s, we have built great relationships with a number of Suppliers that will always help us to do the impossible. I think a good promotional merchandise Distributor is only as good as the Suppliers that they use. Using reputable Suppliers that we have dealt with for years allows us to ensure we are always providing a quality product and can deliver on the promises we make.”

If your organisation is looking for promotional merchandise to promote your brand or corporate gifts for your customers, speak to Melinda.

Teresa Cerra

IDentiTech Card Bureau

Teresa’s past experience in data management, accounts and customer service assists her in her role in IDentiTech’s Card Bureau.

Teresa plays an integral role in the day to day running of our Card Bureau and mail house, including daily production of ID cards, printing of personalised materials and customer support.

Barbs Popalis

Production Assistant

Has a background in product development and procurement in the apparel industry and has experience with local and off-shore sourcing.

Barbs is a valued member of our plastic card printing bureau assisting with plastic card production and is also a part of the promotional merchandise division.